Netflix has announced that Squid Game has become their biggest TV show launch of all time,  with 111 million fans watching the show since its debut on September 17.

On Tuesday (12 October) night, Netflix announced that the record had been broken after 111 million people tuned into the dystopian drama, surpassing the 82 million accounts that watched Bridgerton in that show’s first 28 days.

“Squid Game has officially reached 111 million fans – making it our biggest series launch ever,” they tweeted.

The South Korean show is currently the #1 show on Netflix’s Top 10 lists in 94 countries around the globe, also becoming the first South Korean show to become the #1 show in the United States, according to CNN. 

The 111 million viewers represents more than half of Netflix’s global subscriber base of 209 million, which is even more impressive considering the show doesn’t feature any major stars.

Minyoung Kim, Netflix’s vice president of content for Korea, South East Asia, Australia and New Zealand said the show, ‘has broken through beyond our wildest dreams.’

‘When we first started investing in Korean series and films in 2015, we knew we wanted to make world-class stories for the core K-content fans across Asia and the world,’ Kim said.

‘Squid Game’ gave [Netflix] more confidence that our global strategy is going towards the right direction,’ Kim added.