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Part of the adventurous experience of business is the uncertainties and the unsure steps we take to reach our goals. Embracing uncertainties to try new steps can be challenging, especially when it involves a huge investment on our part.  However, if you've had...

A lead is any person who indicates interest in a company's product or services.  Lead generation, however, cuts across attracting prospects to your business and increasing their business through nurturing, intending to convert them to customers. Blog posts, coupons,...

There's a growing consumer demand for environmentally and socially responsible products and services. Fortunately, integrating sustainability into your business model not only meets this demand but also yields tangible financial benefits. Sustainable practices in...

Startup businesses are not for those who are easily perturbed because it could frustrate the founder initially if the right attitude is not put in place.  Let's consider Company A, a Tech Institute owned by Gabriel Watt.  Tech is the new oil, so, everyone dabbles...