PURPOSE-DRIVEN BUSINESS: How aligning with a meaningful mission can drive success.

September 4, 2023

Statistically, 80% of businesses in Africa shut down within 5 years of establishment. This is a sobering reality, but it doesn’t have to be your fate.

There is a simple and proven way to increase your chances of success which is aligning your business with a meaningful mission.

A meaningful mission is one that is grounded in your core values and that has a positive impact on society or the environment. 

When your business is guided by a meaningful mission, it becomes more than just a way to make money. It becomes a means for making a difference in the world.

Here are 3 benefits of aligning your business with a meaningful mission:

1. Standing out from the competition: In today’s crowded marketplace, it’s more important than ever to stand out from the crowd. 

A meaningful mission can help you do just that. It can give you a unique selling proposition that will attract customers who are looking for more than just a product or service.

2. Connecting with customers: People are more likely to do business with companies that they believe in. 

When you have a meaningful mission, it gives your customers a reason to care about your business. 

They’ll be more likely to buy your products or services, and they’ll be more likely to refer you to their friends and family.

3. Building trust: Trust is essential for any successful business relationship. 

When you commit to a meaningful mission and actually follow through it, you’re building an authentic reputation that will earn you the trust of your customers, employees, and partners.

Here’s an Extra:

◾Longevity: When challenges arise, your mission can serve as a ray of light that keeps you and everyone focused on the big picture. 

This can help your business to survive and even thrive in difficult times.

If you are clueless on how you can align your business with a meaningful mission, below are tips to help you get it right:

1. Define Your Core Values

Answer this very important questions:

A. What are the things that are most important to you? 

B. What do you believe in?

C. How can your business make a positive impact on society or the environment ?

D. What problems can you solve? 

E. What needs can you meet?

Once you have a clear idea of your core values and the impact you want to make, write a mission statement that captures them. 

Your mission statement should be short, memorable, and inspiring.

2. Live your mission statement every day.

Make sure that all of your business decisions are centered around your mission.

3. Communicate your mission to your employees, customers, and partners. Let them know what you’re all about and why you do what you do.

Aligning your business with a meaningful mission is not always easy, but it is totally worth it. 

Think mission, If you want to build a more successful and sustainable business.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Related Articles

#WCW – TOYIN UMESIRI

Our Woman crush Wednesday, TOYIN UMESIRI is a world-class Entrepreneurship Leader who has built her journey brick by brick, ascending from the ground floor to collaborating with top business and government leaders on advancing trade, investment, and economic...

#WCW – ARALOLA OLAMUYIWA

Our Woman Crush Wednesday, ARALOLA OLAMUYIWA, popularly known as the queen of drums, is an African supremely talented singer, songwriter, dancer, producer, and actress who has displayed her skills in the musical world in global places like the USA, China, Ghana, and...

#WCW – MARINA LAMPTEY

Our Woman Crush Wednesday, MARINA LAMPTEY is an unwavering force, dedicated to championing the rights of women and girls with an impassioned zeal. Her journey is a testament to her dynamic spirit, always in pursuit of avenues to empower individuals to embrace their...

#MCM – Chinonso Ogbogu

Our Man Crush Monday, Chinonso Ogbogu is a courageous entrepreneur driven by a burning desire to shape leaders and leave a global impact. Starting with zero external capital, his HP laptop, and working from his humble bedroom-turned-office, Chinonso passionately...

Morning Motivation

I am a high achiever. Every goal I set is an opportunity for extraordinary success! I relentlessly pursue excellence in every aspect of my life and work! With unwavering focus, I align my actions with my goals, creating a path of unprecedented achievement! I am not...

A Journey to Mental Wellness

In the hustle and bustle of our chaotic lives, it's easy to get lost in the shuffle, neglecting the very core of our being, our mental health.  Our life is a cacophony of a relentless stream of deadlines, a fast-paced cityscape, crowded streets, and buzzing...

#WCW – TEMI MARCELLA AWOGBORO

Our Woman Crush Wednesday, TEMI MARCELLA AWOGBORO is a dedicated and accomplished Executive whose journey is marked by significant achievements and unwavering commitment to her goals. Over the years, Temi has taken several high-ranking roles, some of which are West...

Welcome to 2024

Here's to a year of growth, positivity, and fulfilling adventures. Happy New Year... Spread the vibe around +2024

Morning Affirmations

• My spirit is aligned with the flow of abundance. • I attract prosperity and success into my business endeavors • Today, I choose to see possibilities where others see obstacles. • I turn challenges into stepping stones for success • My mind is a powerful magnet for...