PURPOSE-DRIVEN BUSINESS: How aligning with a meaningful mission can drive success.

September 4, 2023

Statistically, 80% of businesses in Africa shut down within 5 years of establishment. This is a sobering reality, but it doesn’t have to be your fate.

There is a simple and proven way to increase your chances of success which is aligning your business with a meaningful mission.

A meaningful mission is one that is grounded in your core values and that has a positive impact on society or the environment. 

When your business is guided by a meaningful mission, it becomes more than just a way to make money. It becomes a means for making a difference in the world.

Here are 3 benefits of aligning your business with a meaningful mission:

1. Standing out from the competition: In today’s crowded marketplace, it’s more important than ever to stand out from the crowd. 

A meaningful mission can help you do just that. It can give you a unique selling proposition that will attract customers who are looking for more than just a product or service.

2. Connecting with customers: People are more likely to do business with companies that they believe in. 

When you have a meaningful mission, it gives your customers a reason to care about your business. 

They’ll be more likely to buy your products or services, and they’ll be more likely to refer you to their friends and family.

3. Building trust: Trust is essential for any successful business relationship. 

When you commit to a meaningful mission and actually follow through it, you’re building an authentic reputation that will earn you the trust of your customers, employees, and partners.

Here’s an Extra:

◾Longevity: When challenges arise, your mission can serve as a ray of light that keeps you and everyone focused on the big picture. 

This can help your business to survive and even thrive in difficult times.

If you are clueless on how you can align your business with a meaningful mission, below are tips to help you get it right:

1. Define Your Core Values

Answer this very important questions:

A. What are the things that are most important to you? 

B. What do you believe in?

C. How can your business make a positive impact on society or the environment ?

D. What problems can you solve? 

E. What needs can you meet?

Once you have a clear idea of your core values and the impact you want to make, write a mission statement that captures them. 

Your mission statement should be short, memorable, and inspiring.

2. Live your mission statement every day.

Make sure that all of your business decisions are centered around your mission.

3. Communicate your mission to your employees, customers, and partners. Let them know what you’re all about and why you do what you do.

Aligning your business with a meaningful mission is not always easy, but it is totally worth it. 

Think mission, If you want to build a more successful and sustainable business.


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