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There's a growing consumer demand for environmentally and socially responsible products and services. Fortunately, integrating sustainability into your business model not only meets this demand but also yields tangible financial benefits. Sustainable practices in...

Startup businesses are not for those who are easily perturbed because it could frustrate the founder initially if the right attitude is not put in place.  Let's consider Company A, a Tech Institute owned by Gabriel Watt.  Tech is the new oil, so, everyone dabbles...

What is brand promotion? Brand promotion is the process of communicating the value of a brand to its target audience through a variety of channels, including advertising, public relations, social media, and events. Why is brand promotion important? Brand promotion is...

Statistically, 80% of businesses in Africa shut down within 5 years of establishment. This is a sobering reality, but it doesn't have to be your fate. There is a simple and proven way to increase your chances of success which is aligning your business with a...