Adebayo A. Olorounto , is a Consultant, Film Producer, Coach, & Author. He is the founder of OLORUN Consulting International. He also owns a number of websites, blogs, digital products, and is a strong advocate of youth entrepreneurship. Having been a devout student of personal development and a peak performance expert for 17 years, he developed his career by applying his skills in many vertically integrated industries including: Wellness, Technology, Publishing, Marketing, Direct Sales, Real Estate, Travel, and Film. As a result he invented the W-T(E3)CC Performance Model, which is a human and organizational development model based on the current rapid pace of our digital age.
His model is the foundation for his practical philosophy that individuals, organizations, and companies are only effective when we harness our best resources correctly. Bayo is an innovative thought leader who can help anyone in any organization, large or small, tap into their greatest potential. He has experience training and coaching employees and executives in peak performance from every industry. He inspires people through his immense creativity, joy, and energetic drive to make a difference in the lives of others. As a graduate of Tony Robbins Unleash The Power Within in 2011 and a student of Robbins Madanes Center for Strategic Intervention, he also uses cutting edge dynamic skills as a practical psychologist and life coach to help people overcome any adversity, breakthrough mental, emotional, and physical limitations, and enhance their productivity, sense of meaning, purpose, and quality of life.
Bayo is a talented and gifted communicator, Bayo has the unique ability to apply fusions of left & right brain concepts from a multitude of creative disciplines including, creative writing, poetry, music, sales, entrepreneurship, and technology to entertain and engage audiences. As a master of increasing morale, behavioral change, and accelerating business outcomes, he has a well-balanced combination of expertise, wisdom, strategic and tactical pathways to power for your group. He ensures that audience members leave with lasting, sustainable tools & resources to revolutionize their success and personal development. As Co-Author of The Hiphop Driven Life: A Genius Liberation Handbook for Independent Artists, He won the Sean "Diddy" Combs sponsored Sean John “I AM King” Challenge in 2009 for his contribution to urban youth. He attended Austin Peay State University, & Vanderbilt University. Some of his passions include soccer, travel, cultural exchange, and mixed martial arts.
"Prosperity is the birthright of every human being... Abundance is available to all. Dollars are merely tickets to keep score, enjoy freedom, and access more of the Earth's resources. However, people are our greatest resource on the planet. Never destroy your self or others to acquire money." - Bayo
"You're already great. There is greatness within you; if you use it and apply it in a certain way you can overcome all obstacles against all odds, and master all circumstances and conditions and become a great and powerful man or woman. But you have to choose to rise to your full potential no matter how difficult it may seem."
"Most people have lost their capacity to be free... Freedom is about taking ownership over your entire existence mentally, spiritually, emotionally, and financially. Most people are familiar with comfort and security. Unfortunately, in modern society most people will do more to preserve their current familiarity than to pursue unlimited freedom. I'm not one of those people. I was not born into familiarity or comfort. I am comfortable with uncertainty. As a result I have a responsibility to share my liberation and freedom with others."
What's my story in my own words?
I was born with an Afro and some great gifts & talents. I had to let go of the Afro but I still have the gifts & talents. I have been reading, writing, an creating ever since I can remember. My father is an English professor from the Republic of Benin in West Africa, and my mother is American Graphic Artist from Indiana. I spent the first 14 years of my life growing up, in a lower middle class single parent home in Northern Huntsville, AL living in a humble dwelling at 4804 Blue Haven Dr. near the college campus of Alabama A&M University. I grew up as an only child and my first memory in life was my parents arguing and divorcing when I was 3 years old. Another vivid memory I had early in my life was learning how to spell my last name as it was written on the pages of my father’s huge text book on a shelf full of books. My parents didn't have much abundance financially, but they made up for it with an abundance of knowledge and creative tools. My father had books. My mother always had a room full of art, paintbrushes, tools, and crafts. Reading, writing, communicating, and expressing myself, thus became my strong suits, & I chose creativity early in my own life to cope with confusing emotions, pain, upset, loneliness, social issues, and as the springboard to living out my hopes and dreams.
What were my hopes and dreams?
Well, having been kicking a soccer ball around since the age of 3 years old by 1987 after watching the movie Hot Shot with Pele & Jim Youngs I was determined to be a world class professional soccer champion! Simultaneously, I listened to one Hip Hop tape that would change my life forever CRUSHIN by the Fat Boys. After that Hip Hop, became a consciousness that embodied much of my global and world awareness. My father moved to Virginia when I was 8 years old, and I spent every summer and fall going back and forth between both parents. It was on those 8 hour trips that I listened to music, read books, stared at mountains, and my mind opened to the possibility that we can create our own journey of health, love, awareness, and wealth in life…including fun, freedom, and fulfillment, no matter what road we find ourselves on that is not by our choice. My mind filled with Soccer, Hip Hop, Books, and Art, I was a strong willed, defiant child, with patient parents, I kept myself entertained by believing there were no limitations and that I could be whatever I wanted to be in life. The first place I learned to go after goals with wreckless abandon and win was on soccer fields.
As I reflect back on my winding journey of success, I continue to use these same skills of peak performance to achieve everything I want to be, do, and have in life since 16 years old including better relationships, public speaking, authoring my own books, sales mastery, internet technology, writing & recording rap music, entrepreneurship, teaching the skills of network marketing, martial arts, personal training, nutrition/life coaching, volunteering, & venture philanthropy. Since those early years playing soccer, I have created my own new frameworks to provide value to humanity, but essentially I have spent 17 years living and mastering the same 8 core principles Murphy wrote about many years ago that I truly embody, and which I know for sure are the ultimate foundation to maximizing your own highest potential for anything you want in life:
1.) Action focus 2.) Creative thinking 3.) Productive analysis
4.) Keeping cool 5.) Concentration 6.) Emotional power
7.) Energizing 8.) Consistency
More importantly, having had the tears in my eyes, the sweat on my brow, and blood on my lip, I have the authenticity, real world experiences, insights, failures, successes, personal and professional tragedies, triumphs, case studies, and stories to convey this message to you in a way that will transform your life and that of your audience forever… this is why Bayo speaks. Now, what do you want me to speak about to empower your team, school, company, or organization? I look forward to helping you achieve whatever you want in life, and your group to achieve it’s ultimate vision and mission.